CACI offers free customer segmentation data to councils
We have been speaking to CACI, who provide many public sector organisations with customer segmentation data, and they are now offering local authorities free access to some of their datasets to support their Covid-19 response.
The datasets on offer include Acorn, Household Acorn and Wellbeing Acorn, which can be used to help councils understand where groups of people with certain characteristics live in their area. This can help councils to identify the at-risk and vulnerable residents who will be most affected by self-isolation but may not fall into the Government’s ‘shielded’ group.
The data can be used to help councils understand who those residents are, where they are and how best to communicate and engage with them at this challenging time. CACI are offering councils postcode and/or household-level datasets, subject to a simple agreement, to be used solely to support the Covid-19 response.
To request access to this data, click the following link: https://bit.ly/34eHQkH